Sales Cycle is the part of your organization that is responsible for landing clients. It covers all the stages from researching potential clients, approaching them, deciding on the contract and order term and follow ups.
The digital sales cycle can also be called Customer Relationship Management. This field has been predominantly relying on manual salespeople, but recently has proven to be even more efficient if managed with software help.

MAAS is competent in handling the various steps of sales procedures in a tech-friendly manner.
MAAS offers customized solutions for increasing productivity and efficiency of your organization.
MAAS gives you the possibility to control and oversee every step of your sales process. You can create a database with potential clients and schedule emails, calls, follow-ups, and other engagement options. You can customize and make them as detailed as you need, also set up unique triggering events for moving to the next phase of engagement.
Your customer data is going to be gathered in one platform and a standardized form. So all relevant parties will be able to access it if granted access. Multiple departments need to collaborate in a process of landing a client. MAAS provides this option to secure successful teamwork and delivery of results.
MAAS allows you to exercise different sales strategies and track the effectiveness of each one. MAAS will generate reports and compare different sales approaches, so you will immediately get feedback regarding the most suitable method.
All the information regarding your ongoing deals is going to be gathered in one place. It means that you will have a clear overview of currents tasks, plans, and deadlines, so your punctuality is likely to be improved. Moreover, a big proportion of tasks is going to be automated, which means that the time spent on manual work will decrease and accuracy will increase. In a while, you will be able to see the bottlenecks and target specific parts of the process with innovation to make it more efficient.